Larry R. Frank Sr., MBA, CFP®

Larry's book, "Wealth Odyssey," published in 2005, shows people what financial planning really is - it's not investing (that's implementing the plan - one needs a plan first). The book also defines wealth - it's not rich - and how to use wealth to sustain his or hers unique Standard of Individual Living. "Wealth Odyssey" shifts the focus from income-centric thinking to net worth, or wealth-centric thinking (what others call wealth management). With this subtle change in perspective, "Wealth Odyssey" shows how this helps one put all the financial planning components into better perspective to make smart decisions.

Larry has twenty-seven years of financial planning research and real-life experiences teaching people personal finance focused on how to make smart decisions to grow and protect their net worth, not income. Rather than make things complicated, his work has been focused around simplifying the complexities of prioritizing simultaneous financial planning issues and their related calculations so the person's living is sustainable.

Larry was born in Duluth MN, and grew up in Cloquet MN. He has a B.S. cum laude in Physics (how things work) from the University of Minnesota (1977). He also holds a Master's Degree in Business Administration (MBA) (how money works) from the University of South Dakota (1983) with a concentration in corporate finance and investments. He is a Certified Financial Planner™ practitioner (CFP^®) with practical experience working with adults to address multiple financial topics simultaneously.

He retired (1994) from the Air Force as a commissioned military officer after a career as a helicopter and jet pilot, flying internationally in multiengine aircraft to 47 countries on five continents. He was also a contingency and war planner during the latter half of his career. These flying and planning experiences showed him how to think ahead and plan for alternative possibilities, important characteristics in any planning, including financial planning and wealth management.

In 1996, as a Wealth Mentor, Larry founded Better Financial Education in Roseville CA to teach local adult education classes in personal finance. He is a past director on the Board of Directors for the Financial Planning Association of Northern California. He has appeared in Nationally Syndicated Articles and on Nationally Syndicated Radio.

His hobbies include reading and travel, especially to an oceanfront home in El Salvador. He is married to Rosa Maria Cáceres from San Salvador, El Salvador, and currently lives in Rocklin CA. They have four children and four grandchildren.

Larry would be happy to speak with you and your audience, listeners or readers, about any, or all, of the following:

• The Wealth-centric perspective versus the income-centric point of view.
• How Wealth-centric thinking leads to better financial success.
• How to separate Retirement Planning from investing and why this is important to know today.
• How to determine what you are trying to do with your money.
• The road map that shows you where you are and where you are trying to go with money in your life.
• How to untangle the confusing relationship between all those financial issues one has.
• Cash flow planning is better for you than budgeting.
• It is OK to spend money – just be sure you consider sustainability.
• Potholes and headwinds to your financial plans.
• Withdrawal rates for retirement income are age-based ... which rate do you use?
• And many more topics found in Wealth Odyssey.